Strong Roots set to revolutionise operator menus with exciting veg-first foodservice offerings
Strong Roots, the trailblazing veg-first retail brand, is set to shake up the foodservice industry as it lands with a range of exciting plant-based options designed for foodservice.
With emerging trends and evolving consumer tastes, it takes ingenuity and adaptability to truly stand out. Strong Roots, a pioneer in the world of plant-based cuisine is making a significant impact in the foodservice sector by introducing five new SKUs specifically developed for operators – infusing menus with a burst of exciting colours and flavours, while seamlessly aligning with the ever-changing menu trends that leave consumers beyond satisfied.
As the plant-based trend grows in popularity, and the need for vegetarian and vegan dining options transitions from a ‘nice to have' to a mainstream movement in the UK, operators must adapt to meet consumer demand with a range of plant-based, veg-first options. These innovative offerings not only embrace emerging consumer trends, which place vegetables at centre of the plate, but also seamlessly integrate into various dining occasions, from casual dining to quick-service restaurants (QSRs).
Additionally, with consumers increasingly seeking healthier, more sustainable, and cruelty-free choices, the foodservice industry is adapting and evolving to meet these need states. Levelling up to expectation, Strong Roots stands at the forefront with an unwavering commitment to sustainability. The brand proudly holds a B-Corp certification, demonstrating its dedication to being a responsible business and a force for good. Valuing transparency as a core principle, Strong Roots proudly displays its carbon footprint for each SKU on every product pack.
A versatile and colourful range
In the fast-paced world of foodservice, ease of use and versatility are paramount. Strong Roots understands these demands, and their five new SKUs have been meticulously designed to revolutionise operator menus and streamline back-of-house operations. Placing veg-first options firmly as a core offering; from mouth-watering burgers to tasty sides, the Strong Roots range caters to all dayparts, helping operators grow their plant-based menu offerings.
Cauliflower Hash Browns: These crispy and flavoursome Cauliflower Hash Browns offer a healthier alternative to traditional potato-based hash browns. They cook up quickly and evenly, ensuring a seamless operation in the kitchen. Whether served as a brunch option, side dish or as a creative ingredient in signature dishes, these hash browns elevate any menu.
The Bean & Beet Burger: Catering to the growing demand for veg-first alternatives, The Bean & Beet Burger delivers a flavourful and nutrient-packed option with a burst of vibrant colour. Low in saturated fat and great source of fibre, operators can effortlessly incorporate this burger into various menu categories, offering inclusivity to all customers.
The Pumpkin & Spinach Burger: With their crunchy quinoa crumb, The Pumpkin & Spinach Burger provides an exciting and delicious veg-packed alternative to other burgers. Its unique appeal adds excitement to menus while maintaining a health-conscious focus.
Spinach Bites: These vibrant Spinach Bites are a versatile and appetizing option, suitable for various dining occasions. Made from wholesome spinach, wrapped up in a carrot and vegetable crumb. A small (but perfectly formed) taste explosion. A hit with those seeking satisfying vegetarian options and operators will appreciate their ease of preparation and versatility.
Smashed Pea & Lemon Bites: The Strong Roots Smashed Pea & Lemon Bites bring a burst of freshness and zest to any menu. With their vibrant colour and flavour profile, these bites can be used as a creative appetiser or a delightful side dish, adding a zing of citrusy goodness to the plate.
Answering to emerging consumer trends
Today's consumers are increasingly health-conscious and environmentally aware, driving a trend that places vegetables at the forefront of culinary experiences. Strong Roots is committed to continuing to drive this movement.
Flexitarian and plant-based dining: The rise of flexitarian and plant-based diets is undeniable. Strong Roots recognises this shift and offers plant-based alternatives that are both delicious and fulfilling. With products boasting low fat, low sugar and high fibre credentials, alongside their vegan friendly status, all SKUs are perfectly positioned to cater to vegans, vegetarians, and anyone seeking a more exciting and colourful meatless option.
Versatility across dining occasions: The Strong Roots new SKUs have been thoughtfully crafted to cater to a wide range of dining occasions. Whether customers are indulging in a leisurely meal at a casual dining establishment, grabbing a quick bite at a QSR, or ordering food to go, these products seamlessly integrate into any scenario. This versatility ensures that operators can attract a diverse customer base.
Sustainability at the core
In a world increasingly conscious of the environmental impact of food production, Strong Roots takes its commitment to sustainability seriously. The company's B-Corp certification underscores its dedication to a more sustainable future, aligning seamlessly with the aspirations of many foodservice operators striving for eco-conscious practices.
Sustainable sourcing: Strong Roots meticulously select suppliers and adhering to ethical sourcing practices, the company minimizes its carbon footprint and supports responsible agriculture.
Eco-friendly packaging: Packaging plays a pivotal role in sustainability efforts. Strong Roots employs eco-friendly packaging solutions, reducing single-use plastics and opting for materials that are recyclable.
Carbon neutrality: Strong Roots is actively working towards becoming a carbon-neutral company. This commitment mirrors the increasing number of operators seeking to reduce their carbon footprint and support environmentally responsible partners.
A word from Sam Dennigan
Founder and chief executive Sam Dennigan knows, lives, and loves good food. His determination and commitment has seen Strong Roots grow from retail into foodservice.
He added: "Launching Strong Roots into foodservice is an outstanding achievement. At Strong Roots, we believe that the future of foodservice is veg-centric, and we are thrilled to make this vision a reality. Together, we offer operators an opportunity to not only meet but exceed evolving consumer trends by delivering exceptional veg-first experiences. With flavour-packed, veg-first products and an increasing demand for plant-based options, Strong Roots is the perfect menu addition consumers will love!".
In conclusion
The exciting launch of five new Strong Roots SKUs, tailored for foodservice operators, is a testament to the company's dedication to innovation, health-conscious dining, and sustainability. These products effortlessly integrate into operator menus, catering to evolving consumer trends that prioritise vegetables at the centre of the plate. With its B-Corp certification and sustainable practices, Strong Roots aligns seamlessly with the aspirations of operators seeking eco-conscious partners. As the foodservice industry continues to evolve, Strong Roots stands as a beacon of innovation and responsibility. This offering enticing options for operators and consumers alike. Embrace the veg revolution with Strong Roots and elevate your menu to new heights.
Head to ‘our patch' to discover the full range and for menu inspiration!
WWW.STRONGROOTS.COM/FOODSERVICE
