Serve Schweppes to perfection this summer and win stock and glassware
The hospitality sector is well and truly back open for business, with mixers value sales continuing to grow (1). Operators need to create great experiences to keep consumers coming through the doors.
After an extended period of mixing their own drinks in the home, and now facing the cost-of-living crisis, it's more important than ever that licensees deliver high standards to ensure consumers can justify the spend to go out.
The key is giving people a special experience this summer, that they can't recreate at home. And that means executing the perfect mixed drink serve every time.
Coca-Cola Europacific Partners (CCEP) has launched a Schweppes Summer Serves initiative to help operators do just that – complete with chances to win free stock and glassware.
Pat Humphries, On-Premise Associate Director at CCEP, said: "Worth more than £110m in hospitality and continuing to enjoy double digit growth (2), Schweppes is an iconic brand with more than two centuries of heritage.
"It's important that together with the venues we supply, we continue to create great tasting seasonal serves that consumers will choose from the menu, recommend to their friends and come back for time and again."
Chances to win free stock and glassware
The first 50 customers who sign in or register for an account on My.CCEP.com and enter the competition on the Schweppes Summer Serves page will win a case of Schweppes Slimline Indian Tonic 200ml glass bottles and a case of Schweppes Hi-Ball glasses. Click here to enter
The My.CCEP.com competition page also hosts ‘how-to' videos for this summer's serves from Schweppes – Elderflower Breeze and Cranberry Sling. Supporting POS can also be requested from the My.CCEP POS Shop.
Schweppes Summer Serves
Cranberry Sling
Beautifully light and refreshing, with hints of berries and fresh citrus, this vodka-based mix will tantalise your customers' taste buds.
Method
- Grab a highball glass and fill it with ice
- Pour in 15ml freshly squeezed lime juice or lime cordial
- Add 25ml cranberry juice and 35ml vodka
- Top with Schweppes Slimline Tonic and stir gently to combine.
- Cut a wedge from the lime and simply drop into the glass to garnish!
Elderflower Breeze
Floral and bright, this gin-based serve has all your customers need to kick back and enjoy the summer sun!
Method
- Grab a balloon glass and fill with ice
- Cut a lemon in half and squeeze 10ml into the glass
- Pour 15ml elderflower liqueur (or 25ml apple juice and 15ml elderflower cordial) and 35ml London Dry Gin into the glass
- Top with Schweppes Slimline Elderflower Tonic and stir gently to combine
- Pluck a Mint Sprig from a stem (or use a lime wheel or slice) and place gently in the drink to garnish!
For more inspiration, to view the Schweppes summer serves ‘how to' videos and to enter the competition, head to My.CCEP.com (where you can also find full T&Cs). Supporting POS can also be found on the My.CCEP.com POS Shop.
(1) Nielsen OOH Sector report, Mixers, Total On-premise, MAT/12we/4we VAL period ending Feb 2022
(2) Nielsen OOH Sector report, Mixers, Total On-premise, MAT VAL period ending Feb 2022
