KBE Drinks announces exotically different Peacock cider giveaway

KBE Drinks, the premium world beer and cider company, is pleased to announce a new summer promotion entitled ‘Exotically Different' for its Peacock cider brand.

From July through to the end of September, any on-trade outlet which purchases a crate of all three Peacock flavours will receive a free case of Yeastie Boys Big Mouth and Superfresh too. As part of the promotion, KBE will be issuing exciting new merchandise and POS, as well as running a social media competition for consumers to win prizes, including a year's supply of Peacock.

KBE's Peacock cider was first launched back in 2016 and was specifically crafted to partner the exotic flavours of Asian cuisine, and since then has gone on to be embraced by many of the UK's most influential Asian restaurant groups, as well as proving popular in many premium on-trade outlets. Initially launched in classic ‘Apple' and ‘Mango and Lime' flavours, more recently KBE have introduced a ‘Lychee and Lime' variant, which is the UK's first lychee-flavoured cider.

Adrian Devlin, head of sales for on-trade at KBE Drinks, comments: "We know that premium ciders like Peacock are becoming increasingly popular with drinkers looking for more crafted brands with an interesting back story, which they can enjoy either alone or with food. The on-trade is currently full of apple ciders and fruit ciders which are built around berries and dark fruits, so we've tried to think a bit differently with our Peacock brand, and really push the envelope when it comes to flavour. This promotion will further raise the brand's profile amongst consumers while incentivising pub, bar and restaurant operators with some free stock to add additional revenue in their tills."

To find out more, go to https://kbedrinks.com/