Karen's Diner to open in Brighton

19 July 2023 by
Karen's Diner to open in Brighton

Karen's Diner is to open one of its deliberately rude restaurants in Brighton on 13 August, marking the group's first permanent outpost on the south coast.

It comes after the brand, which sits under Australian parent company Viral Ventures Global, announced plans for rapid UK expansion, following openings in Islington and Barnet, in north London, and Birmingham.

Speaking to The Caterer about the latest launch, Paul Levin, who oversees the operations of Karen's in the UK, Ireland and Europe, revealed: "The fact we're on the sea is quite fun. We can have walk-ins during the day for Karen's bar as well as Karen's diner. Other than that it's your usual rude, hard experience."

When asked about how the Brighton crowd might react to the deliberate insults from staff, Levin said: "I think they'll absolutely hate it. They are such a nice, quiet bunch, but I've seen them in a football match and I'm sure they'll give as much Karen as we give out."

The permanent site comes off the back of a Karen's on Tour pop-up held in Brighton earlier this year.

Levin added: "We did a pop-up a few months ago just to test the atmosphere. We don't have anything on the south coast, which is wrong, so Brighton is really exciting for us."

In terms of further openings, Karen's has secured a site in Northern Ireland which is due to launch in October. "We are just finalising discussions in Dublin," Levin added.

The food offering will be "much the same", with typical dishes such as the Basic Karen burger with Wagyu beef, Swiss cheese, tomato, lettuce, beetroot and garlic mayo; Karen's Best Breast burger with grilled chicken breast, bacon, Swiss cheese, lettuce, tomato, avocado and peri-peri mayo; and loaded fries.

There will be food and drink options for vegetarians and vegans, but Karen's Brighton stated: "Don't expect Karen to be happy about it."

Levin added recruitment has only just started and he has encouraged "as many local faces in Brighton as possible" to consider applying.

"If you think you've got a career in being rude, visit our jobs tab on our website," he said.

Photography: Sarah Lucy Brown

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking