The hotelier's playbook to amplifying revenue and engagement across the guest journey

While demand may be back, your guests' wants, needs and demands have changed, and so should your offerings

Guest expectations have never been greater, and the owners and operators who evolve their experiences to meet and exceed them will stand out amongst the crowd and be prepared for the future.

To compete today, hoteliers must improve guest satisfaction at each touchpoint – from booking to on-property to post-stay follow-up – while maximizing revenue every step of the way.

In this whitepaper, you'll learn:

• How to adapt to changing guest travel and booking behaviors
• Why you need to tailor the booking experience
• Key ways to drive direct bookings in today's changing world
• How to personalize the guest experience at all stages of the journey
• Why automation is essential for the employee and guest experience
• Why guest loyalty is changing and how you can adapt

Presented by SHR and Stayntouch

Sources:

• John Burns, President, Hospitality Technology Consulting
• Dan Wacksman, Principal, Sassato
• Douglas Rice, Managing Director, Hospitality Technology Network
• Jason Pirock, VP of Marketing, Aparium Hotels
• Brendan Wegler, VP of Revenue Strategy, InTown Suites
• Allegra Medina, Senior Director of Product, SHR
• Michael Heflin, Chief Revenue Officer, Stayntouch