Sonder reveals plans to grow UK and Ireland portfolio to 900 units
Sonder Holdings is adding four new hotels to its portfolio in London, taking it to six in total across the capital, and has announced plans to grow its portfolio to 900 units.
In April 2022, Sonder opened the Henry, a 102-key hotel close to Hyde Park in Bayswater, and the Voyage, a 53-key hotel on Norfolk Square close to Paddington Station. A further property on Norfolk Square, the Rove, with 74 keys, will follow shortly.
Additionally, in the second half of 2022, Sonder will open an 86-key hotel near to Bedford Square in Bloomsbury.
Steph Thrasyvoulou, co-owner at New World Hospitality, which owns the Bloomsbury hotel, said: "Sonder are innovators in the hospitality space and have been a reliable property partner for us; which is why we are pleased to collaborate with them on a second London hotel."
Headquartered in San Francisco, Sonder operates in more than 35 cities across 10 countries and has approximately 18,100 live and contracted units worldwide. The company partners with real estate owners and landlords to manage and operate hotel and multi-unit buildings. Sonder's focus is on allowing guests to access everything from booking, to interacting with guest services, to check-out via their own mobile device using the Sonder app.
Oliver Armitstead, regional director of real estate at Sonder, said: "As a high-growth global hospitality company, we are excited to expand our unique design and tech-powered hospitality offering across the UK and Ireland, with the opening of a number of new hotels in the region... Following Sonder's recent public listing, we're advancing ambitious growth plans worldwide."
Sonder Royal Garden Apartments in Edinburgh is set to expand with an additional 11 units, and later this year the group will open its first property in Dublin. With these additions, Sonder's total portfolio will expand to 28 properties across the UK and Ireland with approximately 900 total units.
Sonder opened its first property outside of North America in London in 2017, and said the UK remained a focus region for future growth.
Sonder reported company record annual revenue of $233m (£178m) in 2021.
