Ruby Hotels to open second London property in Clerkenwell

27 September 2019 by
Ruby Hotels to open second London property in Clerkenwell

German-based Ruby Hotels has announced plans for a second site in London with the launch of a 154-bedroom property in Clerkenwell.

Ruby Stella will open in the first quarter of 2021, joining Ruby Lucy which will launch on the Southbank near Waterloo Station in January 2020.

The hotel is being developed on Eyre Street Hill in collaboration with Geneva Management Group and UDevelopments.

Michael Struck, founder and chief executive of Ruby Hotels, has described the philosophy behind the brand as one of "lean luxury", with laid-back comfort replacing informal service.

Bedrooms are generally small, with those at Ruby Stella ranging in size from 13-15sq m for a Nest room to 23-38sq m for a Loft room. A communal space will serve a healthy breakfast, with no kitchen or chef, while galley kitchens, vending machines and ironing stations will be available for guests.

Quirky touches include a Marshall guitar amp in each room, which guests can use both with their own guitar or one borrowed from reception, and the group's own internet radio station Ruby Radio.

Launched in 2014, Ruby Hotels currently has seven properties open and intends to open a further 12 by 2022.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking