Rosa's Thai Veggie to return as virtual brand in London Fields
Rosa's Thai Veggie concept will be relaunching as a delivery and takeaway-only kitchen in London Fields, marking a return for the sister brand to Rosa's Thai Café that launched in 2018.
Rosa's Thai Veggie first launched as a three month-long pop-up at the group's Dean Street restaurant in London's Soho, and the decision has been made to bring back the brand in response to an increased demand for vegetarian and vegan dishes across the group.
Launching on Wednesday 10 March with delivery exclusively on Deliveroo and takeaway via click and collect from the London Fields site, the group plans to expand the brand to include further cloud kitchens as well as bricks and mortar opportunities for the concept down the line.
The vegetarian and vegan menu will combine reworked Rosa's Thai Cafe classics, including stir-fried aubergine dish and tofu Pad Thai, as well as new dishes exclusive to the concept, such as summer rolls with tamarind tempeh and Chu Chi tempeh.
Rosa's Thai Cafe co-founder Saiphin Moore said: "Growing up meat was a bit of a luxury for us – we ate a lot of vegetables and if we did eat meat it was locally farmed. I'm pleased to see a trend of more and more people trying to eat a plant-based diet and am happy to be able to offer some amazing vegan and vegetarian Thai dishes, still true to my family recipes, but with a couple of small changes so more people can enjoy them."
Rosa's Thai Cafe chief executive Gavin Adair said: "Our Rosa's Thai Veggie pop up inspired a step change in our vegetarian and vegan dishes across the business several years ago. Saiphin continually pushes our food boundaries and it's great to be able to give some of her most recent recipes a unique ‘home' alongside existing Rosa's classics."
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