Rekom UK eyes growth with launch of new bar brand

Rekom UK, formerly Deltic Group and now the UK division of the Rekom Group, Europe's largest nightclub and late-night bar owner and operator, is launching its Heidi's Bier Bar brand in the UK.

Heidi's, an après ski-themed bar, is a Scandinavian brand that first launched in Copenhagen in 2004 and now has 20 venues across Norway, Denmark and Finland. Heidi's will be launching in the UK first in Cardiff on Friday 11 March followed by a further opening in Birmingham in the spring.

Rekom UK has invested £2m into the Cardiff opening as part of its growth strategy, which will involve introducing successful UK and Scandinavian concepts to both regions.

Peter Marks, chairman of Rekom UK, said: "Trading has remained strong for Rekom UK in 2022, and we are continuing to see high demand for nights out following a very difficult two-year period during the pandemic.

"As a result of our healthy performance, we are delighted to be in a position where we can grow our business and help to reinvigorate high streets across the UK's towns and cities that have been impacted by the pandemic."

Operating over three floors, Heidi's interior has been designed to look like an Alpine cottage, and ‘Heidis' and ‘Antons' will serve a range of draught beers served in stein glasses.

Heidi's Bier Bar in Cardiff will be located on Mill Lane in Cardiff city centre, replacing Soda. Rekom UK operates 47 clubs and bars throughout the UK across 22 different brands, including PRYZM, ATIK, Fiction, Kuda and Cameo.