Neat Burger to close half of its London estate

23 November 2023 by
Neat Burger to close half of its London estate

Plant-based fast-food chain Neat Burger has confirmed it will close four sites in London due to a "decrease in footfall".

The brand, which is backed by racing driver Lewis Hamilton and actor Leonardo DiCaprio, was founded by Tommaso Chiabra in 2019.

Neat Burger opened its first site in London's Mayfair in 2019 and grew to eight restaurants in the capital.

The Caterer understands the brand's Liverpool Street, Canary Wharf, Oxford Street and Westfield Stratford sites will close before Christmas.

A spokesperson for the chain said the closures were spurred by a "shift towards hybrid-work leading to a natural decrease in footfall at some of our larger restaurants".

"We are concentrating our efforts on our best performing restaurants, refining our menu, and supporting our partnership with Deliveroo which has recently enabled us to double our delivery radius across the city," they added.

Neat Burger stressed the closures are part of a "strategic step in our broader plan for future expansion", which will focus on smaller stores across multiple cities.

The business opened its first restaurant in Milan earlier this month. Neat Burger also has a site in New York and Dubai.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking