Native Places announces expansion plans for the next two years
Aparthotel brand Native Places has revealed plans to open several new properties within the next two years, as well as rebranding its King's Wardrobe site in London to Native King's Wardrobe, St Paul's, in the fourth quarter of this year.
New destinations within the UK are on the horizon with planned openings in Birmingham, Cambridge, Cardiff and Oxford "being considered".
Native's current portfolio includes six properties across London, Manchester, Glasgow and Edinburgh. The former King's Wardrobe venue will be the seventh aparthotel under the Native Places brand.
The group said revenue was up by 4% more than predicted in 2022 with direct bookings up 24.2% on 2021. It has also seen an increase in average length of stay in 2022 from 1.5 day to 2.5-3 days.
As part of its expansion plans, Native Places is developing "both convenient and experiential F&B concepts" to match the evolving consumption habits of its guests, with its F&B in 2022 achieving 12% above budgeted revenues.
The business is also working towards becoming a B-Corp listed company as well as BREEAM accreditation for all its aparthotels.
Olivia Immesi, managing director at Native Places, said: "This is a very exciting time for Native Places as we expand operations further across the UK. The future of aparthotels worldwide, and in particular in the UK, is significant. We are seeing a pent-up demand for extended stays and it is our mission to provide travellers with a more integrated home-from-home experience that offers the freedom and flexibility when our guests are travelling for work or hoping to relax in a larger space during a long-term stay."
She added: "Looking forward we are placing greater investment to boost the value of a stay with us in order to attract the newer generation of guest. It is imperative for aparthotel and hotel brands to adapt and engage guests with F&B concepts that offer both convenience and experience, especially in response to the rise of food ordering apps."
