McDonald's launches ‘saver meal' trial alongside further price increases
McDonald's is trialling a new ‘saver meal' deal as it increases the prices of five of its products due to the impact of food and energy cost inflation.
Although franchisees set their own pricing, guide prices of the following items are set to increase:
- Mayo chicken, 99p to £1.19
- Bacon mayo chicken, £1.59 to £1.79
- Bacon double cheeseburger, £2.49 to £2.69
- Triple cheeseburger, £2.69 to £2.89
- Medium carbonated drink, £1.39 to £1.49
The ‘saver meal' trial, which launched yesterday, will include a cheeseburger, mayo chicken or double cheeseburger with a side and drink. The cheeseburger and mayo chicken saver meals will be priced at £3.99, with the double cheeseburger at £4.79.
The new bundle will be trialled in more than 120 restaurants across the south east, running for 12 weeks until 9 May. McDonald's said it would evaluate the results of the trial before making any decision on a broader roll-out.
A McDonald's spokesperson said: "We are committed to offering great tasting food at affordable prices. However, like many businesses, the impact of the increase in food and energy costs continues to affect our company and our franchisees. We carefully review and adjust pricing to offer great value and quality.
"At the same time, we continue to work hard on how we can provide our customers value where it matters most, with personalised offers and rewards through the MyMcDonald's Rewards scheme. As part of this work, today we are also launching a pilot in the south east of England, trialling a new saver meal to understand if this could be an additional way to offer value to our customers."
McDonald's increased the price of its cheeseburger for the first time in over 14 years last year from 99p to £1.19 to combat rising inflation.
Photo: Love Solutions/Shutterstock
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