Gather & Gather to extend catering contract with Charlton Athletic FC
Gather & Gather, part of CH&CO, has signed a five-year deal to extend its catering contract with Charlton Athletic Football Club.
The agreement will see the foodservice company act as the exclusive caterer for both the Valley stadium and Sparrows Lane training ground.
Gather & Gather will provide all hospitality and retail concourse catering at the stadium on matchdays, as well as selling conferences and events on non-matchdays.
It will also continue to cater for the men's and women's first teams, the club's under-23's and under-18's at the training ground.
Gather & Gather said it was planning to invest a "significant" amount of money to improve the matchday experience at the Valley, with the introduction of more plant-based options, new EPOS tills and a focus on removing single-use plastic.
Charlton Athletic owner and chief executive Thomas Sandgaard said: "Since I have taken over, one of the important bits of feedback from supporters has been around improving the quality of food and drink on a matchday.
"We have taken that feedback and worked with Gather & Gather to make improvements – which have included the innovative, and very popular Upbeats Kitchen in the Covered End. We know there is still more to be done and we're really pleased that Gather & Gather has committed to investing in improvements to support our vision for an improved matchday experience."
Rob Fredrickson, managing director for CH&CO Leisure, said: "The new deal includes us investing money into new and exciting fan experiences in hospitality and in the concourses via physical and digital infrastructure as well as creating new and exciting food and drink menus for all the fans and visitors to the Valley."
Gather & Gather launched in 2013 and was acquired by foodservice giant CH&CO from Mitie in 2019. As well as providing catering in stadiums, it also has contracts in the media, technology, professional services, retail and education sectors.
Terms of the deal were not disclosed.
