Business vitali-tea: Maximising on missed opportunities in the hot beverage sector

Many consumers see tea as a drink to be enjoyed in the comfort of their own home. However, often less considered are the potential wellbeing benefits of taking a tea break out of the house, as well as the social advantages of drinking a cuppa in a public space.

To help navigate the missed opportunity tea presents in the hot beverage industry, BRITA Professional have conducted in-depth, independent research on the views of 1,000 tea drinkers and their thoughts and preferences when drinking tea out of home.

This report will analyse the challenges facing the hot beverage sector, as well as provide practical advice on how to make the most of the opportunity tea presents.

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The hospitality industry has experienced unprecedented changes in the last two years. Even without the pressures linked to COVID-19, compared to BRITA Professional’s research conducted in 2018, professional kitchen workers are more stressed than ever with eight in ten now bringing stress home on a weekly basis or more.

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Beat the breakdown: maintaining healthy equipment through challenging times

The industry certainly has a lot on its plate. In this emotionally and economically challenging environment, now is the time when operators will be relying on their equipment the most.

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