Bidfood casual dining research places price tag as top priority for consumers
Value for money is a top consumer priority when it comes to dining out, new industry research has revealed.
Foodservice provider and wholesaler Bidfood's consumer views survey found that 28% of consumers wanted "smaller portions of British classics at cheaper prices", while 25% "look for dining outlets that offer takeaway options at a cost that's less than dining in".
20% of respondents meanwhile said they wanted menu choices that meet their healthy eating goals.
Experience ranked highly among consumers, with 20% looking for something new when eating out, while 14% said they required the flexibility of a menu available at all times of the day.
Lucy Pedrick, insights manager at Bidfood, said: "Our aim was to uncover restaurant must-haves, as rated by diners, to help operators attract footfall and ensure their business is future fit in such a competitive market.
"Ultimately, remaining competitive requires outlets to respond quickly to emerging food trends and preferences.
"Some 50% of consumers themselves recognised that with changing menus and service offerings, pricing structures and greater personalisation, eating out frequency could be reinvigorated."
