Bartech minibar sales continue upward trend as hoteliers seek contactless solutions to offset worker shortages
Leading provider of automated minibar solutions experiences 50% increase in the number of properties aiming to adopt the latest technological capabilities.
Bartech, the leader in automatic minibar solutions for the global hospitality industry, has announced details of its ongoing rapid sales growth as more hoteliers turn to advanced minibar solutions to address guest health safety needs and ensure the seamless flow of operations.
From luxury brands to mid-scale and boutique properties, Bartech continues to receive an increasing number of inquiries and sales of its industry-leading technology, which is designed to seamlessly meet today's guest demands for instant contactless convenience regardless of ongoing labour shortages.
Throughout the pandemic, Bartech's portfolio of customers has steadily increased as more hoteliers have reached out to the company to learn how its line of minibars can offset declines in revenue and enhance a hotel's guest experience to align with the new industry climate. With an array of new and existing clients that include exciting new-build and refurbished property brands, such as Pan Pacific, Fairmont, Sofitel, PPHE, the Doyle collection and Leonardo Royal London by Jurys alongside independent resort properties, the company has noted that the increase in proposal requests during 2021 has now surpassed pre-pandemic levels to become the best year of performance in the company's history, with a surge in pipeline demand for 2022.
"Industry needs and service goals have shifted dramatically over the last couple of years, with a much greater focus on limiting touchpoint areas, while still delivering the quality of service and responsiveness that guests nonetheless expect," said Craig Kinninmonth, business development director UK & Ireland at Bartech.
"To address this issue, experiences are now being tailored to provide guests with access to hotel offerings from the safety of their guestrooms. Advanced minibars with their guestroom-centric capabilities are proving to be ideally suited to the task. We are very proud of our team's efforts over the course of the pandemic in providing hoteliers with a more efficient, faster and safer approach towards catering to guest needs. We look forward to seeing more properties benefit from our solutions in maintaining high satisfaction rates and hotel profitability regardless of market labour conditions."
With a range of minibar solutions that address virtually any type of hotel operation, to include fully automatic as well as advanced software providing Minibar Plus manual minibars with intelligent management capabilities, Bartech empowers a hotel's staff to effortlessly keep pace with changing guests' needs.
In addition to minimising any unnecessary contact between guests and employees that may impact comfort of social distancing, Bartech's solutions also represent significant time savings for F&B operations, which can often be impacted by a hotel's level of available labour. Instead, Bartech's innovative minibar technology drastically reduces the number of employees needed to run a profitable and responsive F&B service without requiring multiple visits to guestrooms throughout the course of a day.
The company's advanced minibar sensor technology ensures that hotel staff always know precisely which items and guestrooms need to be restocked, as well as which guestrooms maintain a full inventory, in order to sidestep unneeded visits. To further reduce the employee workload, Bartech minibars automatically detect item purchases and ensure accurate billing at the time of check-out. Removing the need for yet another staff visit to the guestroom.
With approximately 30% of guests consuming minibar items, Bartech's minibar solutions are credited with minimising workloads the to the point that only one attendant is required to manage minibar services for every 100 checked-in guestrooms. As a solution ideally suited to solving the lack of available labour, Bartech's automated minibars are further recognised for allowing part-time attendants to perform the same level of productivity as two full-time employees. By minimising the amount of work required of each staff member when it comes to minibar operations, Bartech solutions can also play a crucial role in maintaining employee satisfaction, wellbeing and loyalty.
Alongside Bartech's impressive growth in customer demand is the increasing trend of hoteliers using minibars to offer contactless access to a diverse array of products that go beyond traditional F&B offerings. As hotels increasingly pivot towards offering guestroom-centric experiences, items once found in a hotel's retail outlets may now be sold directly from the guestroom, including toiletries, electronics and snacks. This is made possible by solutions such as Bartech's ambient eTray solution, which can provide all of the benefits of automatic minibar technology for virtually any item not suited for refrigeration.
For more information about Bartech's comprehensive range of automatic minibar solutions, please contact Craig at 020 714 81992 or email ckinninmonth@bartech.com
About Bartech
For nearly 30 years, Bartech has been a pioneer and a leader in the field of minibar design and technology for the global hospitality industry. Since introducing the world's first open-display automatic minibar, Bartech has developed a stellar reputation as the provider of the industry's most powerful and sophisticated solutions to manage hotel minibar operations.
With hundreds of thousands of minibars installed in more than 85 countries, Bartech has been selected by many of the most prestigious hotel chains and independent properties worldwide. With an in-house R&D department and worldwide customer support, Bartech is dedicated to continuously enhancing product design, software and system integration with the latest technologies, in order to meet the growing needs of the industry for increased profit and efficiency. For more information, please visit www.bartech.com.
