Social Media Playbook

The Social Media 2020 Playbook took place last week at the Soho hotel in London. The event saw Mark McCulloch (2), founder of Supersonic Inc, and Alison Battisby (6), founder of Avocado Social, offer up a half-day social media masterclass to get hospitality professionals up to speed on social media best practice and the hottest trends. Topics on the agenda included how to beat the algorithms, Instagram story hacks and how to create an authentic influencer partnership. See more tips on working with influencers on page 29 and look out for a full write-up of the event in the 9 August issue of The Caterer.