Premier Inn partners with Baylis & Harding

15 May 2023 by
Premier Inn partners with Baylis & Harding

The UK's biggest hotel company has teamed up with Baylis & Harding to feature its shower gel and handwash range in all 800 hotels in the UK.

As part of the upgrade roll-out, Premier Inn standard bedrooms now feature hand wash and an exclusively developed hair and body wash from Baylis & Harding's Elements white tea and neroli range. Both products are presented in marble-inspired bottles.

Guests choosing Premier Plus rooms, will benefit from the British brand's Goodness range, which includes oud, cedar and amber, and lavender and bergamot products.

Tania Slater, co-founder of Baylis & Harding, said: "Our partnership with Premier Inn will allow us to provide its guests which a touch of luxury and a home from home feeling even when they're travelling, helping elevate their stay and add a touch of home comfort.

"We've worked carefully with the team at Premier Inn to really understand the needs of its guests and have crafted two specially developed exclusive ranges, designed to help guests unwind before bed, as well as wake up feeling reenergised."

Premier Inn global customer director Tamara Strauss said: "In the historic year of the Coronation, the world's eyes are on all things British and so there couldn't be a more fitting time to announce our partnership with another great British brand.

"Our guests can now enjoy Baylis & Harding's luxurious ranges – whatever room type they choose – these wonderfully relaxing products are a great illustration of the innovative ways we're investing in helping people have the best possible night's sleep".

The move represents a significant investment by Premier Inn, which is owned by Whitbread, as it is the second major tie up with a British brand announced by Premier Inn in recent months. The company revealed in August last year that it selected Lancashire-based Silentnight as its official bed supplier.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking