Alcohol-free cocktail brand Mavrik to feature on CrossCountry's drinks menu

03 August 2023 by
Alcohol-free cocktail brand Mavrik to feature on CrossCountry's drinks menu

Alcohol-free cocktail brand Mavrik will now be featured on train operator CrossCountry's drinks menu.

The Hampshire-based alcohol-free cocktail brand has signed a deal worth an undisclosed amount to supply train network CrossCountry with its canned Cuban Mojito.

The train service operates a fleet of 92 trains running three hundred train journeys every day connecting cities across the country, including Newcastle, Manchester, Cardiff, and Edinburgh.

While people often enjoy a tipple on the train, demand for more alcohol-free options is rising; according to a survey this year by the IWSR, half of the UK adult population bought a no or low alcohol drink last year.

Andrew Mallinson, director at Mavrik, said, the deal "represents exposure to a significant number of passengers having the chance to enhance their travel experience by enjoying a refreshing Cuban Mojito".

He added: "There's a real surge of interest in alcohol-free drinks, with many people seeking a virgin alternative to their favourite alcoholic beverage for a variety of reasons.

"Our all natural, low calorie ready-to-drink cans are an easy swap with zero compromise on taste, so they are perfect for those looking to unwind after a long day at work or for those who just want an appetising and flavoursome drink whilst they travel."

Including its Cuban Mojito, Mavrik produces a range of canned cocktails in six flavours including Venetian Spritz, Passion Star Martini and Espresso Martini.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking