How Tetra Pak is helping the hospitality industry improve branding and sustainability
For any business within the hospitality industry, being remembered for the right reasons is essential, as is showing a continued dedication to reducing environmental impact. For hotels, success in these areas can be the result of anything from effective communication across different channels to asking guests to consider whether they need a new towel every day, but there's another way which can set you apart from your competitors – making the switch to water in cartons.
Every guest needs hydration, and every hotel needs to offer water. Many hotels offer standard PET plastic bottles, but with water in cartons you can stand out in more ways than one. Rather than a clear bottle, a carton offers an entirely new way to express yourself and communicate with your guests on a more localised level.
The design of cartons naturally means you have a lot of space to work with. The four large flat panels are ideal for bold and striking designs, and it's easy to test out different messaging on limited print runs, while the smooth edges don't only feel great in the hand, but mean you can make the visuals flow between panels.
It's even possible to localise based on where in the world your hotel is and offer travel tips and useful information on something your guests can carry with them all day. One panel could highlight local attractions on a map, with another giving phone numbers for taxi companies in area, for example. Or alternatively, you could design a flowing, modern carton that tells your brand story. The opportunities are endless.
The cartons are also available in a number of shapes and sizes, so you can offer different options for different use cases. One might work better in the mini-fridge, and another in the meeting rooms. Water in cartons can be tailored to meet the specific needs of your hotels.
A refreshing change
In addition to the extensive branding opportunities, offering water in cartons also signifies that your business wants to make a positive difference in terms of sustainability. Tetra Pak cartons are made of on average 70% paperboard, and changing from PET plastic bottles can mean that you're utilising more renewable materials and creating less plastic waste.
The cartons are also easy to store after use – they can just be folded up – and simple to recycle as long as the recycling infrastructure exists in your area.
Sustainability is high on the agenda for travelers of all ages, so a new and innovative way of offering water in a carton which can contain up to 88% renewable materials will be a major benefit.
Switching to water in cartons represents a significant change, but it's also a positive one that can make your guests remember their visit for all the right reasons. It also gives you one more way to communicate with your customers, while giving them something that's both innovative and environmentally conscious. Effective branding is about finding ways to differentiate yourself in a positive way. With water in cartons from Tetra Pak, this is easier than ever.
It's all about experiences
Giving your customers something unique and memorable can help you stand out from the crowd. Add to that a product that is helping your sustainability credentials and you have a winning formula. To read more on Tetra Pak's water cartons and how to rethink the water bottle, click here.
To talk with our sales team, click here
