Five Gino D'Acampo restaurants to be rebranded
Five Gino D'Acampo-branded sites run by Individual Restaurants are to be rebranded at the end of the month.
Gino D'Acampo My Restaurant sites in Liverpool, Manchester's Corn Exchange, Birmingham (pictured) and Leeds' Park Row will reopen under Individual Restaurants' new Riva Blu brand, while the restaurant in Harrogate will become a Piccolino.
Retail sites in partnership with Next and restaurants in Manchester's Arndale, Hull and Leeds' the Springs will remain Gino My Restaurants.
Karen Forrester, chief executive of Individual Restaurant Company, said: "We are extremely excited to introduce Riva Blu restaurants. Riva Blu continues to deliver authentic Italian food and experience with all our existing teams at the helm and we look forward to welcoming both existing and new guests."
It emerged that D'Acampo's London-based My Pasta Bar restaurant brand fell into liquidation last year with liabilities of nearly £5m. The celebrity chef confirmed the liquidation of his My Pasta Bar brand had "nothing to do" with his other restaurant businesses.
D'Acampo opened a second Luciano restaurant this month in Alderley Edge, Cheshire. He said he "kicked out" Piccolino from the site.
He also operates restaurants at several Melia hotels, including in Newcastle, Liverpool and Manchester.
Individual Restaurants is owned by Ice Acquisitions, controlled by Sir Malcolm Walker, the founder of supermarket chain Iceland, and Tarsem Dhaliwal, Iceland's group managing director.
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