FEA webinar: A playbook for recovery
A webinar from the FEA aims to offer insight into post-coronavirus growth, demonstrating how foodservice equipment companies can plan through uncertainty.
Questions asked will include: When will the lockdown be lifted? How will foodservice operators, suppliers and competitors respond as restrictions are slowly, perhaps unevenly rolled back? And what will need to change for foodservice equipment suppliers to comply with any new, post Covid-19 regulations?
The webinar will be hosted by the FEA this Friday 24 April at 11am, with thinking around how FEA members can combine short-term strategies and agile, flexible plans to win market share, even in unpredictable times.
The webinar will be led jointly by Keith Warren, chief executive of the FEA, and business advisor and foodservice industry specialist Martyn Drake``.
"Right now, nobody knows how or when the lockdown will end," said Warren. "Businesses have a clear choice: they can either wait and react on a daily basis, with leaders having to work it all out on the hoof; or they can adopt an inclusive, flexible, adaptive approach to planning for the future.
"We'll show how this second way, the ‘playbook' concept, can give a company's people the clarity and reassurance they need now, while enabling the business to burst out of the gate at lightning speed the moment the opportunity comes."
"Martyn and I will be taking as many specific questions from the audience as we can," added Warren. "We aim to provide frameworks, insights and advice, to help them position their business for the fastest possible return to rapid growth."
The webinar is part of a series FEA is putting on for its members. For access contact sj.campbell@fea.org.uk
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