Delivery and takeaway sales still double pre-Covid levels
Managed restaurant groups' delivery and takeaway sales in December 2022 were 104% higher than in December 2019, with deliveries up 238% and takeaway and click-and-collect orders 53% ahead.
That is according to CGA by NielsenIQ's latest Hospitality at Home Tracker, which also found just over 24% of restaurant groups' total sales came from deliveries and takeaways in December. Drinks accounted for 10% of all at-home orders.
However, trading has plateaued since late 2021 and the tracker showed total delivery and takeaway sales in 2022 were 2% behind December 2021, the 14th month of year-on-year decline in a row.
Karl Chessell, CGA director – hospitality operators and food, EMEA, said: "After booming in 2020 and 2021, it was a year of consolidation for the delivery and takeaway sector. A return to eating out and a squeeze on consumer spending both contributed to the plateauing of sales throughout 2022. Nevertheless, with nearly a quarter of all sales now coming from at-home orders, Covid has cemented food and drink deliveries in people's habits. The big challenge for all restaurant groups in 2023 is to protect sales and margins on third-party delivery platforms without compromising eat-in trade."
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