Crown Partnership's Seasoned and Kudos to merge

Food retail business Kudos and event caterer Seasoned, both part of the Crown Partnership, are to merge under the Seasoned brand.

Charles Beer, senior partner at Crown Partnership, said: "Both businesses share many synergies, with a desire to make everything easy for the customer at their heart. The key to their success is keeping things simple and building long-lasting relationships, and with such an overlap between the two brands it now makes sense to combine their resources and expertise.

Seasoned is an event caterer while Kudos is predominantly focused on retail, but Beer said that customers were now seeking solutions that encompass venue management and retail sales along with venue sales, event catering and event management.

He added: "Good food and drink are at the heart of everything we do, and we are confident this is the recipe for long-term success."

Colin Sayers, Seasoned managing partner, events (pictured left), said: "Before the merger, Seasoned had the skills and knowledge from its food and events experts operating at more than 30 venues across London, while the Kudos team had invaluable experience in F&B, retail, conferencing, stadia and leisure. Now, we have these specialist skills and experiences all and we believe this new collaboration will be a winning combination."

Seasoned managing partner, venues, Graham Turner (pictured right), added: "This completes an aligning of skill sets which included the Flitch of Bacon restaurant in Essex also merging under the Seasoned brand earlier in the year. We're looking forward to an exciting time ahead as hospitality continues to emerge from the pandemic with renewed energy, enthusiasm and an appetite for success."