Chop'd bought by Inc Retail

01 February 2021 by
Chop'd bought by Inc Retail

Salad chain Chop'd has been bought by Inc Retail, the newly created retail arm of marketing agency Inc & Co and its first foray into the hospitality sector.

Established in 2004, Chop'd has 13 stores in Manchester, Leeds and London, all of which will remain open with all jobs retained.

The deal brings together Chop'd and recent acquisition, accessories brand KNOMO, into the expanding retail group, led by managing director and former board director at Jones Bootmaker, Dan Shaw. "Significant investment" is expected to expand the brand's menu, website and back-end ordering systems.

Shaw said: "Chop'd have a unique product offering which fits perfectly within the retail group and as a brand has always sourced 100% of its produce from the UK, including having saved over 3.5 million plastic bags from going to waste since inception. This alone shows what a worthwhile cause Chop'd are, and I'm excited to have them join us as part of the Inc Retail offering."

Eddie Holmes, managing director of Chop'd, said: "The team and I are extremely excited to have this opportunity to reinvigorate Chop'd and allow us to bring our super healthy, tasty, sustainable food back to our faithful customers and to those yet to discover us. We just can't wait to get started".

Jack Mason, group chief executive of parent company Inc & Co, said: "We recently announced the purchase of retail brand KNOMO, and this purchase of Chop'd will bring yet another exciting and unique brand into Inc Retail Group, which will redefine what the high street means to all of us.

"Being a customer of Chop'd has meant I have seen first-hand the inspiring work the company has championed, and I'm looking forward to seeing Dan and his team grow the brand to new heights."

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking