Artificial Intelligence Whisky profiler launched by Diageo

Drinks supplier Diageo has launched a new AI Whisky Selector to help customers discover their favourite Single Malt Scotch whisky.

‘What's Your Whisky' uses Artificial Intelligence and Machine Learning to analyse a user's personal flavour preferences and matches them with a Single Malt whisky that the AI thinks they will love.

The new digital experience can be accessed via mobile or internet-connected devices and asks consumers eleven questions to understand their individual flavour preferences, such as "how often do you eat bananas?" and "how do you feel about chillies?".

‘What's Your Whisky' then analyses the user's preferences for a variety of sweet, fruity, spicy and smoky flavours found in Single Malt whiskies to create their personal "Flavour Print" and recommends a Single Malt whose flavour profile most closely matches the user's.

Commenting on the launch, Dr Adeline Koay, principal scientist, research and development for Diageo said: "We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and AI technology to help consumers discover, explore and enjoy Scotch in new and exciting ways."

Andy Parton, senior regional manager for Diageo added: "The ‘What's Your Whisky' mobile experience allows consumers to explore a wide range of our Single Malts in a personalised and completely new way. We're excited to roll this out at scale and help many thousands of people find their perfect Whisky based on the innovative FlavorPrint® AI technology."

‘What's Your Whisky' is available in six languages, at www.whatsyourwhisky.com